University of Central Oklahoma

Non-profit

Public

Regional

Founded in 1890 in Edmond, the University of Central Oklahoma offers more than 195 undergraduate and graduate programs to approximately 16,000 students. The school provides fully online coursework and hybrid options to meet diverse learning needs. UCO's online bachelor of business administration in marketing features a dynamic perspective on national and global marketplaces. This 124-credit degree includes 42-44 university core credits, up to nine business support credits, 66 marketing major requirement credits, and elective credits. Courses include integrated marketing communication, geographic information systems, and legal environment of business. Distance learners access coursework through the D2L learning management system. Courses typically follow an asynchronous format, which allows students to complete assignments when their schedule permits. Online students receive support from academic counselors and the IT department. Learners can also access online tutoring or contact professors during digital office hours.

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Admissions Breakdown

Acceptance Rate Insight

67% of students were accepted during the 2020-2021 school year. Sometimes schools with midrange acceptance rates have higher standards of entry but are still accessible to many students who apply.

Retention Rate Insight

85% of full-time students stayed to continue their studies the following academic year. These students started in Fall 2019 and returned in Fall 2020.

Graduation Rate Insight

64% of students graduated out of all full-time, first-time students who began their studies in Fall 2014. Keep in mind many students who enroll are not typically first-time students, as most are adult learners. Therefore, the number of first-time students is traditionally low.

Application Considerations

Test scores:
Required
High school transcript:
Required
High school rank:
Required
Letter of recommendation:
Not required or recommended
High school GPA:
Required
Open admission:
No
Completion of college prep program:
Recommended
Test of English as a foreign language (TOEFL):
Required

Transfer Credit Policy

Dual enrollment: Yes

Advance placement (AP) credits: Yes

Credit for qualified life experience*: Yes

*This can include previous jobs, trainings, licenses/credentials, or seminars. You may need to complete an exam or provide a portfolio to earn credit.

Learning Environment

25k

Students enrolledOnline student enrollmentStudent to faculty ratio

88%

Online student enrollmentStudent to faculty ratio

18:1

Student to faculty ratio

Degrees Awarded by Program

Degrees given for the 2020-2021 academic year.

Programs

Doc

Agricultural/Animal/Plant/Veterinary Science And Related Fields

Agriculture, Agriculture Operations, And Related Sciences

Architecture And Related Services

Area, Ethnic, Cultural, And Gender Studies

Area, Ethnic, Cultural, Gender, And Group Studies

Biological And Biomedical Sciences

Business, Management, Marketing, And Related Support Services

Communication, Journalism, And Related Programs

Computer And Information Sciences And Support Services

Education

Engineering Technologies/Technicians

Engineering

Engineering/Engineering-Related Technologies/Technicians

English Language And Literature/Letters

Family And Consumer Sciences/Human Sciences

Foreign Languages, Literatures, And Linguistics

Health Professions And Related Clinical Sciences

Health Professions And Related Programs

History

Homeland Security, Law Enforcement, Firefighting And Related Protective Services

Liberal Arts And Sciences, General Studies And Humanities

Mathematics And Statistics

Multi/Interdisciplinary Studies

Natural Resources And Conservation

Parks, Recreation, Leisure, And Fitness Studies

Parks, Recreation, Leisure, Fitness, And Kinesiology

Philosophy And Religious Studies

Physical Sciences

Psychology

Security And Protective Services

Social Sciences

Transportation And Materials Moving

Visual And Performing Arts